You can outsource your email list management to make it more effective rather than trying to do it on your own. The market on email list management software is already large and still growing. This is an advantage for you since the software providers are throwing in increasing amounts of features and benefits to win clients over. Keep in mind that email list management services aren't made for everyone. There will be that one company amongst all the others that can give you exactly what you need; and it's up to you to find them. It's critical to your email marketing campaign's success to find the right provider and knowing how to effectively use this marketing tool.
The first thing you should consider in choosing an email list management services is how you'll be using email marketing. How often will you be sending out newsletters to your subscribers? Will you be sending colorful emails that are meant to increase your sales or do you just want to build better customer relationship through email? It's important that you have at least a vague idea of how you'll be putting email marketing to use before you go looking for a service.
You should set a budget based on how much you expect to be spending on email marketing – compare how different services are priced.
Pricing usually depends on how the product is used. There are providers who charge by the amount of emails that are sent out every month, others charge by the number of subscribers. And there are some who will charge extra if you want to have added features like an auto responder or survey capability. The Email Marketing Software Resource suggests you choose companies that bill you by the number of your subscribers. By choosing these types of services, you can be more flexible if you need to send any additional email that would put you over the monthly limit.When you choose an email list management service provider, the most important thing you have to consider is that will your emails actually arrive at someone's inbox? Spam and junk mail are already flooding everyone's emails; you have to be sure that your email list management service gets your messages through. It's important to stay away from blacklists and at the same time develp solid relationships with different email and Internet Service Providers like Earthlink, AOL, MSN, Cox Communications, and Yahoo! It will take you time to build a good relationship so choose a service that has been in the business for at least longer than a year. You can double check what their salesperson is pitching to you by visiting www.openrbl.org and typing in the domain name.
Myself, I recommend you use iContact. You can find more information about iContact on their website.
Choosing an Email List Service