Nowadays, companies prefer to start and promote their business with a cheaper and easier way. It is much better to use less money and get more profits. But how? How can they do that? Email marketing is a good option for those who do not want to invest much while want to get more. Email marketing sounds like spam and unreliable but it is still one of the most efficient marketing strategies. What matters the most is how you will do it. If you start your campaign in a right way, you can gain many profits. But if you do it in a wrong way, you will end up with nothing.
Email marketing is cheap, convenient,efficient and traceable. That's why it is popular among marketers. Email marketing is cheap. You need nearly nothing but a computer to write an email. Then you can send email to audiences. The whole processes are costless. It is convenient to send large numbers of emails at the same time. Just a click of mouse, you can send millions of emails. You can track the audiences behaviour if you are doing email marketing campaign. It can help you to improve your campaign and make it more customized. Email marketing also has problems.
For a start, if you decide to run an email marketing campaign on your own, you should be ready to face some challenges. Other than those to do with the formatting of the emails and coming up with the address list, the main challenge is being blacklisted. Email marketing entails the sending of bulk emails from your email to other emails. These emails may be received as spam, and most people will end up marking your messages as spam.
Another challenge is the low convert rate.