With the success of American vineyards and the diffusion of their wines all over the world, there are more and more wineries vying for a piece of the market. Many wineries have turned to email marketing software to help increase their sales as well as establish name recognition. By using email coupons, automatic email reminders and email newsletters, email marketing software cuts down on the labor-intensive personalization. Thus wineries can maintain current clients while also expanding their marketing reach without increasing marketing budgets.
Email marketing software helps ignite interest within the target market with email coupons or announcements. The software features templates that are easy to use and can be quickly customized to meet your specific needs. Whether you are announcing a wine tasting or concert at your venue or highlighting a new variety of wine that has received rave reviews, you can alert your entire database instantly and without additional printing or mailing costs. You can also use white hat email lists that can expand your reach to new markets and help you find new customers to visit your winery. Such user-friendly email marketing software makes it easy to bring customers to your location without the hassle of advertising campaigns and radio announcements.
Many wineries have mailing lists created by visitors to the vineyard. With these mailing lists, you can quickly create a database with vital information on your customers. Email marketing software can then be used to send automatic emails without wasting your staff's valuable time. The emails can be as detailed as the information you input into the database. From emails saying ‘Happy Birthday' to reminders of the last time they visited, you can customize which emails are sent to your customers and how often, giving each customer the personalized attention that you wouldn't normally have the time for.
Email newsletters are a fantastic way to stay in touch with your customer base.
With email marketing software, many wineries are staying ahead of the curve and keeping their clientele interested and intrigued about their products and events. With the help of email marketing, wineries can promote events and tastings during the slow winter months as well as during the busy summer and fall seasons. Email marketing software not only helps get the information to your customer base but also makes sure it goes in the ‘In Box' rather than the ‘Spam' folder. Let email marketing help your winery meet its marketing goals without breaking the budget!